Twifties Podcast on The Brass Ring Radio Show June 26, 2011

The Brass Ring Radio Show

Podcast: Lauren Traub Teton talking about Twifties.

Listen to the podcast of Lauren Traub Teton talking about Twifties from The Brass Ring Radio Show from Sunday June 26, 2011.

Lauren Traub Teton, founder of Twifties  was a guest of Gina Ghioldi, on The Brass Ring® Radio Show, one of the hottest shows on the dial. Below is the blurb for Lauren's 15 minute segment, which you can hear here.
Lauren and Gina talked about how a business can be somewhere between a job and a hobby, and still deliver benefits even if they are not totaled in dollars.                                                                                                          

"Enterpreneurship and inventing have been in Lauren’s blood since she bought her first paper route from a neighbor at age 12 for $5. Creator of over 10 popular websites, starting with no experience in web design, she is living her dream of having the most fun jobs possible. She has dined, cruised, and snowboarded for free. She also names new products and gets to fire a laser for work, and goes to parties as part of her job. She is a native of Framingham, MA and a graduate of UMass."

Twifties and SnowboardSecrets.TV Media Appearances List - Update

Twifties Media Appearances and SnowboardSecrets.TV Media Appearances List
Scroll down for print and word media appearances.

Lauren Traub Teton, founder of Twifties, the FUN people in their late 40s and up, is on a media crusade to share her word "Twifties," derived from "fifty is the new twenty. "Twenty,  fifty, TWIFTY!"
(more about Twifties, scroll down to the bottom)

The trademarked word "Twifties" has appeared in "More" Magazine, is defined in the Urban Dictionary and Wordnik online, and produces over 50 pages of results on Google for "Twifties."

Ms. Teton is experienced and successful as a talk show guest, having appeared on over 20 radio shows as a snowboard journalist during the Winter Olympics in February 2010, to explain the snowboard events to the general public

Ms. Teton is appearing in the media on radio, tv, print, and internet to spread the Twifties word.
Twifties Winter Games 2011 were held at Wachusett Mountain in MA and Twifties Winter Games 2010 at Ski Sundown, CT for ski and snowboard racers age 50 and up, producing over 15 pages of results on Google. More to come!
Contact her to be on your show at Lauren@Twifties.com
Here is a list of her appearances and articles to date.

Radio Appearances of Lauren Traub Teton for Twifties.TV and SnowboardSecrets.TV
Scroll down for print and word media appearances.

1/28/2014
 Lauren Traub Teton appeared on
WRVC, Huntington, WV
Hosted by Jean Dean
Discussed slopesty;e snowboarding in upcoming Olympics, and snowboarding for regular people too. On Tristate Viewpoint with Jean Dean and Bobby Nelson. Listen to the clip here, it's the first one of this show.

http://www.supertalk941.com/podcasts/tristate-viewpoint 1/28
 
6/28/11
Lauren Traub Teton appeared on
The Brass Ring Radio Show and Podcast
on WBNW AM 1120 and WESO AM 970
hosted by Gina Ghioldi. They discussed Twifties, the fun people around age 50 and up, and how a passion project can be somewhere between a job and a hobby, and provide valuable benefits besides money.
Listen to the podcast here.

2/24/10
Lauren Traub Teton appeared on
WLW, Cincinnati, OH
#1 station, 50,000 watts
Eddie and Tracy Show
Afternoon Show
Discussed popular Olympians JR Celski, speed skater, and Sarka Pancochova, snowboarder.
See their interviews with Lauren, also Julia Mancuso and Julie Chu and more on SnowboardSecrets.TV . 

2/18/10
Lauren Traub Teton appeared on
WFTL. Miami, Fort Lauderdale Area, 50,000 watts
Russ Morley Show at 9am Discussed snowboarding, Snowboard Cross and Halfpipe in the Olympics.

2/17/10
Lauren Traub Teton appeared on
WFAS 1230
The Clubhouse, Westchester County, NYHosted by Brian Crowell & Mark Jeffers
Discussed snowboarding, Snowboard Cross and Halfpipe in the Olympics.

2/17/10
Lauren Traub Teton appeared on
CRN Radio, Hollywood, CA
Chuck Wilder host
Nationally broadcast on Time Warner Cable
Reaches over 24 million households
Discussed snowboarding, Snowboard Cross and Halfpipe in the Olympics.

2/17/10
Lauren Traub Teton appeared on
WBBB-FM, Raleigh, NC
Top Station, 100,000 watts
Demetri and Salt
Listen to a recording of Lauren on the show here.
Discussed snowboarding and Snowboard Cross in the Olympics. Shaun White interview in Playboy, tidbits posted at SnowboardSecretsBlog.

2/17/10
Lauren Traub Teton appeared on
WLW, Cincinnati, OH
#1 station, 50,000 watts
Eddie and Tracy Show
Afternoon Show
Discussed snowboarding and Snowboard Cross in the Olympics. Shaun White interview in Playboy, tidbits posted at SnowboardSecretsBlog.

2/16/10
Lauren Traub Teton appeared on
WICC 600 AM , Bridgeport, CT
The Talk of the Town with Jim Buchanan
Discussed snowboarding and Snowboard Cross in the Olympics.
More on SnowboardSecrets.TV .

2/12/10
Lauren Traub Teton appeared on
KDKA, Pittsburgh, PA#1 News Talk Station, 50,000 watts
Hosted by Mike Romigh.
Discussed snowboarding in upcoming Olympics.

2/12/10
Lauren Traub Teton appeared on
KFBK, Sacramento, CA#1 News Station, 50,000 watts
Kitty and RE Show
Listen to a recording of Lauren on the show here.
Discussed snowboarding in upcoming Olympics.
More on SnowboardSecrets.TV .

2/12/10
Lauren Traub Teton appeared on
WKBN, Youngstown, OH#1 station, 50,000 watts
Hosted by Mike Romigh
Morning Show Discussed snowboarding in upcoming Olympics.

2/11/10
Lauren Traub Teton appeared on
WLW, Cincinnati, OH
#1 station, 50,000 watts
Eddie and Tracy Show
Afternoon ShowListen to a recording of Lauren on the show here.
Discussed snowboarding in upcoming Olympics including Ohian Louis Vito who is on the
Halfpipe Team.
More on SnowboardSecrets.TV .

2/8/10
Lauren Traub Teton appeared on
WLW, Cincinnati, OH
#1 station, 50,000 watts
Hosted by Jim Scott
Listen to a recording of Lauren on the show here. Discussed snowboarding in upcoming Olympics and for regular people too.
More on SnowboardSecrets.TV.

2/3/10
Lauren Traub Teton appeared on
WRVC, Huntington, WV
Hosted by Jean Dean
Discussed snowboarding in upcoming Olympics and for regular people too.
More on SnowboardSecrets.TV .
 
1/20/10
Lauren Traub Teton appeared on
WFAS 1230
The Clubhouse, Westchester County, NYHosted by Brian Crowell & Mark Jeffers
Discussed snowboarding in the Olympics and at your local mountain.

12/16/09
Lauren Traub Teton appeared on WRVC, Huntington, WV Hosted by Jean Dean Discussed Twifties and Inaugural Sailing of Oasis of the Seas

12/11/09
Lauren Traub Teton appeared on
WCUB, Green Bay, WI
The Breakfast Club Hosted by Debbie,Lee and Kathy
Discussed Twifties and Oasis of the Seas Nightlife.See our very popular video of Oasis of the Seas Nightlife at Twifties.TV)

12/4/09
Lauren Traub Teton appeared on
The Frankie Boyer Show - SyndicatedLifestyle radio show out of Boston.Discussed Twifties and Inaugural Sailing of Oasis of the Seas.
Hear the 15 minute interview here!
(See our newest videos of our cruise on RCL's Oasis of the Seas at Twifties.TV)

12/2/09
Lauren Traub Teton appeared on
WFTL. Miami, Fort Lauderdale Area, 50,000 watts
Russ Morley Show at 9am
Discussed Twifties and Inaugural Sailing of Oasis of the Seas
(Find out what the new cruise ship is like.See videos of our cruise on RCL's Oasis of the Seas at Twifties.TV)

8/20/09
(and other dates) Lauren Traub Teton appeared on
WGRT (and 189 other syndicated stations, Citadel Radio Network)
"It's a New Day" Morning Show with Lori and Rich

8/11/09Lauren Traub Teton appeared on
WATR 1320 AM, Waterbury, CT
Doug McKee Show

8/5/09
Lauren Traub Teton appeared on
WICC 600 AM , Bridgeport, CT
The Talk of the Town with Jim Buchanan

Print and Word Media Appearances

March 14, 2012
Poughkeepsie Journal.com
Skiing: No age limit for snow riding
by Julia Carlson Rosenblatt 
"Lauren Traub Teton of Framingham, Mass., an avid snowboard rider, is one of those [Twifties]. Although admitting to being in her mid-50s, she is not ready for senior-citizen status. To that end, she founded a group called the “Twifties,” a play on the phrase “Fifty is the new twenty.”


April 2011
Prime and PrimeontheWeb.com
2011 Twifties Winter Games
photo coverage at Wachusett Mountain racing event
Photos by George Skovera

March 18, 2011
Rivertowns Enterprise/Record Review
Westchester County, NY
Women in Business for Today's Women Section
"In a Tough Market, these women mean business."
by Claribel Ortega

February 16, 2011
Steppin' Out
New Jersey and the World
SnoNation by Alan Tecchio
"Twifties inventor and snowsports journalist
Lauren Traub Teton..."

July/August 2010
Bedford Magazine
"Going to Extremes" by Andrea Raisfeld page 52
article about older Extreme Athletes

July 2009
Healthcare Newspaper
Westchester County, NY
"Youthful Pentagenarians find it Nifty to be a Twifty"
by Rich Monetti

more to come...

---------------------------------
About Twifties
* 50 is the new 20!

* The biggest group of "Baby Boomers" were 12 years old or younger when Woodstock happened.

* Twifties parents' NEVER uttered the now-common phrase "My kids would kill me if I ...(fill in the blank.)

Ms. Teton says "we used to have fun when we were young, and people should strive to have more fun than they might be having now. Especially now! Fun should happen every week, or more often! It is one of the stepping stones on the path to a fulfilling life. Maslow's Hierarchy of Needs lists 'self actualization' at the tippy top of the pyramid, and that's where fun would be found and why it is so important!" says Ms. Teton.

"I am striving to create the most fun job in the world for myself" says Ms. Teton. "I think I've figured out that part of it is covering lively music and sporting events as a journalist, and making hosted videos of them that make you feel like you're there. And watch carefully, my vids are like watching The Simpsons, with little visual surprises scattered here and there like nickels on the grounds. You can see them on Youtube at TwiftiesTV and SnowboardSecretsTV.
And enjoy our entertaining videos on our new site, direct, at Twifties.TV

How can I take part in Twifties?
You've seen the FUN people wearing their Twifties stickers in our videos. Get your Twifties Stickers to wear, share, trade, and collect, and tell the world YOU are a Twifty. Limited editions.
Get 'em at Twifties.TV

Join our Page on Facebook for Twifties.TV so we can find you and let you know what's happening!
And sign up for our mailing list on Twifties.TV

To have your product or concept considered for appearance in these entertaining videos, contact
RealPeopleMarketing.com.

Twifties Winter Games Attracts Ski Racers to Wachusett Mountain

NEWS RELEASE

March 8, 2011

CONTACT: Lauren Traub Teton, (914) 764-0115; lauren@snowboardsecrets.com
Photos above of Rolph Erdman, Lauren Traub Teton (in yellow) and Nancy Howe, by George Skovera.

Twifties Winter Games Attracts Ski Racers 

to Wachusett Mountain

Event Highlights Active Lifestyle Among Baby Boomers

Fifty skiers and snowboarders over the age of 50 converged on Wachusett Mountain for the Twifties Winter Games, March 2, to show the world that the Baby Boomer generation can and does follow an active, fun-filled lifestyle.

 Video of the Twifties Winter Games 2011 at Wachusett Mountain and last year's Twifties Winter Games at Ski Sundown in CT are at Twifties.TV:

“Typically we’ve seen 25 to 30 participants in the Senior Winter Games,” said Carl Fetteroll, games coordinator, Massachusetts Senior Games. “This year we had 50. Two things are different. This is the first time we’ve had a title sponsor, Twifties, and we’ve settled on an early March date for the event.”

“We were thrilled with the turnout this year, double what we expected from last year,” said Teton. Having Twifties as a title sponsor gave the event more credence and helped get the word out to a larger audience, she said.

The Massachusetts Senior Winter Games have taken place at Wachusett Mountain, Princeton, MA, for 18 years usually in January or February. This year the event was scheduled for the first Wednesday in March, a date the games will hold for years to come.

Twifty is a word to describe the active subset of Baby Boomers who continue to carry out an active lifestyle, according to Twifties founder and advocate Lauren Traub Teton, herself an accomplished snowboarder, snowsports journalist, and videographer.

Massachusetts Senior Games is a volunteer organization with Blue Cross Blue Shield of Massachusetts as its presenting sponsor. The group provides competitions in 30 different sports for men and women over the age of 50. Massachusetts Senior Games is based at Springfield College where Fetteroll teaches math.

The skiers and snowboarders participated in the day’s two races run on Wachusett’s NASTAR course. Twifties and Wachusett Mountain supplied participants with discounted lunch vouchers.

“Ski and snowboard racers are a special breed of Super Twifties,” said Teton. “They head out each winter week in the darkness and ice to compete in their race leagues. I see now, they're hooked! I felt that feeling on the Super G course myself at the Twifties Winter Games.”

Of the 50 racers at the Twifties Winter Games, six were over 80, 10 in the 70 to 79 category, 18 were 60 to 69 and 16 in the 50 to 59 age bracket.

No one had a better time on the slopes of Wachusett than Nancy Howe, who at 82 was the eldest woman racing in the Twifties Senior Games.

“I live in Rutland, right next door, so Wachusett is my home mountain,” said Howe. This season, she skied every day from when Wachusett opened on Nov. 28 through the end of January. “Then the knees began bothering me, so now I’m only racing two nights a week.”

She returned to skiing when she was 77 because she found she had idle time and wanted to keep fit in the winter. The transition to ski racing came quickly. “Skiing was getting boring,” said Howe, who as a young woman raced with Andrea Mead Lawrence, a three-time Olympic skier who won two gold medals in the 1952 Olympics.

“This is fun,” said Sandy Bell, of Sudbury, MA, as she waited near the starting gate for her turn to race. “It’s nice to see people at 82 out here. She’s really an inspiration. Twifties is a great idea. It addresses an area that is neglected.”

Also waiting for her race number to be called was Edith McNamara, of Sterling, MA, a friend of Bell’s. “This is great. Twifties is a great concept. Why not have something for us?”

Twifties Winter Games stories and photos can be found at http://twifties.blogspot.com/2011/02/twifties-winter-games-at-wachusett-in.html and videos can be found at http://www.twifties.tv/videos.php?category_id=27.

According to Teton, Twifties are fun people around age 50 and up. The word Twifty is derived from “fifty is the new twenty. Twenty, Fifty, Twifty!” and was created by Teton, a professional product namer.

“The business world is starting to realize they had better design and market products for us,” said Teton, who cited a recent feature on CBSNews.com titled, “The new target demographic: Baby Boomers. As the Baby Boom generation ages, companies explore ways to attract some of their $3.4 trillion annual buying power.”

“But if they're targeting at the older end of the Boom, they are missing the boat because the younger end, Cohort #2 as it is sometimes called, is the biggest buying demographic in the U.S.,” said Teton.

Twifties are encouraged to register for the Twifties Party List and be notified of future events on www.Twifties.TV where they can also view short videos of Twifties having fun. Twifties.TV is on Facebook at http://www.facebook.com/pages/TwiftiesTV/191972385688.

--end--

Twifties Winter Games at Wachusett in MA, March 2, 2011

Twifties Winter Games at Wachusett March 2. 2011

Skiers and snowboarders age 50 and up are invited to come out to Wachusett Mountain in Princeton, MA on Wednesday, March 2 for downhill fun in the Twifties Winter Games. Three events will be held. There are Super G, and Dual Giant Slalom races starting at 9:30 a.m. Competitors will be matched by age in 5 year increments.  For those less competitive, a Twifties Ride will be held at 2 pm, skiing and snowboarding for fun with a group of age and activity peers. Registration for the races is from 8 a.m. to 9 a.m. in the Granite Room. and the registration fee is $55 which  includes a lift ticket or $30 for season pass holders. Wachusett says "Bring along someone who has never skied with us before and we'll take $10 off your registration." The rain date is Wednesday, March 9.

Lunch and an award ceremony will be held after the races conclude and those in the races and those going for the Twifties Ride are invited to attend. Lunch vouchers worth $10 will be available for sale at $8 each The Twifties Winter Games are part of the Massachusetts Senior Olympics. Save time at registration by printing out and completing your registration and waivers at www.MaSeniorGames.org.

Twifties are the fun people around and age 50 and up and the word Twifty is derived from “fifty is the new twenty. Twenty, Fifty, Twifty!" Updates on the Twifties Winter Games here on this page. Twifties are encouraged to sign up for the Twifties Party List to be notified of future events on www.Twifties.TV where they can also view short entertaining videos of Twifties having fun. Twifties.TV is on Facebook here.
 

TwiftiesCalendar.com is another place where Twifties events are listed for the public. Upcoming activities may include an inn-to-inn bike ride in Quebec this summer. "It's slightly downhill, that sounds wonderful to me!" says Ms. Teton. We plan to do more ziplining this summer (videos of Twifties on the canopy tour at Hunter Mountain and zipline at Catamount Adventure Park here.

The name “Twifties” was created by professional product namer of Name One! and snowboard journalist Lauren Traub Teton. age 54, to describe the active subset of Baby Boomers who are the bull’s-eye of the target of consumers, but who have been largely ignored by product designers and marketers. Ms. Teton, (a.k.a. Laurie Traub) who originally hails from Framingham, MA says the tide is turning quickly. “In the last couple of months I can see by articles in HuffingtonPost.com and other publications that we are taking our consumer buying power back and it behooves brands to cater to us. I would still like to see a snowboard and ski jacket designed and marketed to Twifties, with a flattering shape, pattern, and just the right amount of pockets in the right places! There are over 500,000 skiers and snowboarders over age 50, and that would be a tidy piece of business for the companies astute enough to jump on that bandwagon” says Ms. Teton.

Twifties Are Nifty

Want to know more about the biggest buying demographic in the US? Do you know about Cohort #2 of the Baby Boom, the age group that contains half the birth years but two thirds of the people? This article about Twifties by professional journalist Rich Monetti appears on Associated Content on Yahoo. Read about Twifties here.

Twifties Are Nifty

If you're approaching 50 or long passed it by, but you're lifestyle seems better suited to someone who's nowhere close to seeing a half century worth of life, there's a new word (and movement) that befits the way you live.

Combining twenties and fifties, semantically and as they might zip past the former on their snowboard, and you have a Twifty, according to Lauren Traub Teton of Pound Ridge , New York . "It's derived from people around their 50's who act like they are in their twenties.

Read about Twifties here.

How to Live More and Regret Less

"If someone asked you what you do for fun, would you have an answer?" is a question posed inside the flap of Joe Robinson's book "Don't Miss Your Life: Find More Joy and Fulfillmen­t Now."



Fun adds zest to life!

If you need some ideas of simple down to earth ways to have fun, take a look at Twifties.T­V. Twifties are the fun people in their late 40s, 50s, and UP! We advocate living life to the fullest, and it doesn't have to be about expensive vacations in exotic locales, and other "forced fun" occasions.



It's about getting together and relaxing with friends and taking a hike, stopping to do some yoga stretches on the way. Or riding the zip line and canopy tour at the local ski mountain in warm weather. Or playing with your shadow on camera. These are some of the fun videos you can enjoy on Twifties.TV.

Lauren

editor, founder Twifties

Fifty is the new 20. Twenty, 50...Twift­y!
Read the Article at HuffingtonPost

Twifties planning events with snow resorts and lodgings.

This is the flyer we'll be handing out at the Boston Globe Ski and Snowboard Expo in Boston on November 11- 14, 2010 at the Seaport World Trade Center, in Boston, MA.

Let's Hold an Event at Your Mountain this Season! With Twifties!

Hello
My name is Lauren Traub Teton. I am a snowboard journalist with SnowboardSecrets.com and SnowboardSecretsTV.
I am also the creator of "Twiftes" the FUN people around age 50 and up.

Twifties is a grassroots movement of people having fun doing activities
together. Skiing, Snowboarding, and Cross Country Skiing, are some of our fun activities.

Let's hold a fun Twifties Event at YOUR Resort or Lodging this winter!

The benefit for you of course is to get people to your business having fun, AND to get event Internet exposure about the event for your property.
The benefit to Twifties is to grow our visibility and recognition by working with popular partners like you!

What's involved?
1. There is NO COST to you!
2. We choose a date together and you email the info to your list of customers to publicize it.
3. Press Release: We can work together writing and issuing a press release about the event (OR I can handle it if you prefer. No charge of course)
4. We will post the event on TwiftiesCalendar.com and SnowboardEventsCalendar.com.
4. We hold the event!
5. We will make a short video at the event and post it on Twifties.TV
and SnowboardSecrets.TV. We already have 200 such videos posted and have received over 250,000 viewers. YouTube is the 2nd biggest search engine on the internet and it is to your benefit to have great videos of people having fun at your mountain on YouTube, especially when they are posted by a party other than yourself. Also we will give you links back to your website from our sites which are also of great value to you.

Why are we offering this?
WE JUST WANT TO HAVE FUN SUCCESSFUL EVENTS TO SPREAD THE WORD ABOUT
TWIFTIES AND THIS WILL BE A GREAT WAY TO DO THAT!

Twifties (Baby Boomers) control over 50% of consumer spending in the US, yet only 5% of advertising dollars are devoted to this group. If you look at your clientele you will probably have noticed that Twifties are the BULLSEYE of the TARGET of people spending money at your resort! So let's hold a Twifties event together, weekdays or weekends.

To see a video of the Twifties Winter Games held last winter go to
http://www.twifties.tv/videos.php?category_id=15&%20page=3 or just Google it. By the way, if you Google "Twifties Winter Games," over 8 pages of results come up, including coverage by NBC and sportsillustrated.cnn.com/.

Contact me a.s.a.p to work out a date for our event.

If you host USASA we may want to make it in conjunction with a

USASA event.

Sincerely,
Lauren Traub Teton
Lauren@Twifties.com
tel. 914 764-0115