Thursday, April 27, 2017

Biggest Birth Year in US was 1957

The biggest birth years in US history were...drumroll please...

1956 through 1961. 

Those were the only years that over 4.2 million people were born in one year in the United States.

People born in 1956, like me, are 60 or 61 as I write.
We are transitioning to retirement, and we hope for an active healthy one.
We want and need products and services, such as a "Twifties Helping Hand" at home to help us clean out the basement and attic as we lighten up on stuff and drop the baggage.
We could use help downloading pictures, with bookkeeping, cleaning our dwellings, and all the other stuff that has become tedious or frustrating and overall just not the choice of how we want to spend our time as the clock of life ticks by.

We have a wealth of information to offer each other. I visualize "Craigslist for Twifties" as an online place where Twifties born in 1956 to 1961 share needs and solutions as well as talent and ideas.

This age group contains people looking for new friends, companions, and dates. Like-minded people can meet effortlessly at Twifties Chill Spots set up at events as a small lounge for relaxation or mingling. Twifties Chill Spots can be set up at restaurants for designated days or times, so people don't have to eat alone.

Twifties Pop-Up Parties occur and Twifties Parties can be on a party circuit with swag bags of products tailored to my mini-generation and given by companies anxious to meet the movers and shakers of  their market. At Twifties Parties, the atmosphere is designed for your comfort and pleasure. The music volume is just right so you can talk, there is a place to put "your stuff," and cell phones are kept pocketed in the party room except for taking photos or videos. No smoking please, water and totally healthful food and drink are offered.

Twifties like us can use a "no-brainer" travel wardrobe and packing system. Weather gear including jackets and shoes that are easy to carry and have at hand until needed. We can share info on what products and services work as described and work well. Why do we have to reinvent the wheel and spend hours researching a new TV or computer or phone? Why do we have to keep shopping for favorite outfits after we find one that works? I want to be able to repurchase the clothes and items that work, not have to shop and asses NEW ones.

Society has ingnored our needs. Twifties can provide these items and services for a better quality of life, for each other!

See graph here


No Movies for Twifties - Which Came First?

by Lauren Traub Teton
available for reprint
April 13, 2017
Which came first, the fact that there are very few movies made to appeal to the demographic born around 1956, or the fact that we stopped going to the movies? My guess is that... coming from one of the greatest movie-going demographics of all time, we would go to the movies if there was something to see besides cartoons,Smurfs.horror, and mutants.
"Going in Style" would be a movie I'd see. but heck, its stars are 79 to 84 years old. If Alan Arkin's son Adam was in it instead, it would star someone from my birth year 1956, one of the biggest of the baby boom.
Last weekend's top movies:
1 The Boss Baby
2 Beauty and the Beast
3 Smurfs: The Lost Village
4 Going in Style
5 Ghost in the Shell
6 Power Rangers
7 Kong: Skull Island
8 Get Out
9 Logan
10 The Case for Christ

Wednesday, January 4, 2017

Twifties Wishing Well

In my last blog entry, "Turning 60: Empowerment and Disappointment," I mention the dearth of products marketed to my age peers and me.

What are these products? I will make a list. They are about convenience and delight. Because frankly, at age 60, if I'm not making money, or having fun, I would rather not be doing it. Let's streamline, and make time for the things that matter!
Feel free to add yours below!

Products and Services I would like to see and buy:

Instant Tech Help by phone: $5 for the first 5 minutes, price goes down and is reasonable for longer help sessions

Flattering clothing for women as their bodies change around menopause and beyond: Once we find styles that work, they would be repeatable, so we could buy a new wardrobe online, having already found what fits. The sizes and fabrics would be standardized. Easy travel is a priority for this age group, and the clothing pieces would be designed for easy packing and combining.

Products designed for outdoor activities such as music festivals - One Stop Shopping:
Twifties love music outdoors, whether it is Mountain Jam at Hunter Mountain, or some music in the local park. There are items that can make this music jaunt a pleasure, however they must all be purchased independently at different stores. Why not package them for one stop shopping?
For example:A folding chair that is light and easily carried, with a pouch for carrying other necessities. The fabric should dry quickly in case of rain. Rain poncho, waterproof ground cloth, travel wine glasses and wine/beer opener. Flashlight. Earplugs.
One company has put together a Twifties Festival Kit. (Yes, it's me!) which contains:
insulated shoulder bag for your water bottle with pockets
Twifties Pocket Flashlight
plastic groundcloth
Get the Twifties Festival Kit here! $39 includes US Shipping. A great gift for the person who only needs good and useful stuff that will delight.

Folding all purpose jacket: waterproof, windproof, secure zipped pockets in the right places, with good looks, and it folds into a small pouch. Handy to throw into your car or pack even when the weather looks unthreatening.

Let's address our vision as it changes: It is inevitable that we will become presbyopic and need vision correction for reading close up, at some age. There should be a wealth of real unbiased information available to us about the options, and there should be lots of easy options such as: folding reading glasses, and contact lens specialists who can share their expertise to help us see! After cataract removal,(my video) info on the choices of lens implants with their pros and cons should be readily available.

A personal concierge: Yes, that's right. As above, if it's not fun or profitable, I have limited patience and time for it now. My peers have shared the same experiences as me over their lifetimes. Each of us has expertise in some area, accumulated over our lives. Ideally, it should be easy to find "every day experts" to consult who have the answers we need to run our homes and lives.

At this point in our lives, we should find work that we enjoy. Sharing knowlege with those who need it is enjoyable. And we feel good about paying someone who can save us time and hassle, and send us in the right direction.

For example, managing our belongings so they are neat and edited is a project that a personal concierge who finds this work enjoyable could help with or manage. Moving now or in the future (my video) is a big project, and divesting is part of it. Divesting of our "stuff" can be onerous, or pleasurable, depending on the time frame and help available

Finding help in this area is not always quick or easy. Having a pool of everyday experts available would be a plus. Think of, where experts offer up their talents and pricelists. But put it in the real world, so we can find people in our physical area to help. The internet is a perfect way to put help at hand. Post Script: the episode of "Modern Family" I just watched showed a gift card for an "E-Butler" concierge available by phone and in person. Bingo! Btw, "Modern Family" is another show with no one near my age, although 3 generations are represented.

Twifties on the Go! How often do Twifties travel? Has research been done? Short trips, seasonal moves, visiting grandkids for a few weeks? I spend over half of my time away from my home bed. The conventional suitcase, descended from a steamer trunk and then from a flight attendant's carry-on, is no longer the most efficient method of carrying things. It has to be unzipped to access the contents, and then laid on a large flat surface.

When that surface is not available, it's laid on the floor for you to then step around and rummage in. And how about packing the car for a road trip? Where is a handy place to keep your folding all purpose jacket (see above) and umbrella and running shoes/boots? Mine are strewn around my car for lack of an answer. We can do better, creating a Twifties Travel Solution. We were promised convenience when we were young. I am ready to collect on that promise!

Product Reviews from buyers: Imagine that you are in the market for a new cell phone and/or carrier. Or a cruise. How many hours do you expect you will spend online reading reviews and shopping? Remember, if it's not fun, or profitable, I don't want to do it. However I grew up in the era of Consumer Reports, and I don't want to make an uninformed and possibly expensive wrong decision. The internet is an easy way to "share what works" so we don't have to each reinvent the wheel and spend hours shopping to select each important product that we need to buy. Let's share what works, and what doesn't! (My video.)

How to be healthy and choose the right medical path. My video. Let's share what works, and what doesn't! Lifestyle, and non-medical solutions encouraged! Inflammation is the root of everything that goes wrong spontaneously in the body. Find out what is causing it (probably an allergen that you are not aware of) and quash it so the immune system can heal.

Activity Companions: People born around 1956 often hung around in groups for social activites in high school and beyond, as opposed to strictly one on one "dating." As much as I looked forward to formal dating when I was a kid watching "Bye Bye Birdie" and "West Side Story,"well that bird had flown by the time I was of age.

We would gladly enjoy the informality and camaraderie of group activities now, if we could easily find groups. Why not have a designated spot at events where the fun people over 50 could meet others to enjoy an event with. It would relieve the "burden" of first dates and allow people to go to events that their friends might not be able to attend without feeling alone. The Twifties Chill Spot has successfully drawn Twifties together at several events and is a good model for a way to find Twifties Activity Companions.

Movies: We grew up in an era of smart, entertaining and thought-provoking film, in theatres. At one point in my life around the 90s, I went to a movie every week. Explosions and guns were the exception, not a staple as they are now. I would go to more movies if there was more product available to suit my tastes. I surmise that my age peers would do the same.

Classic Rock Radio with Deep Cuts: We grew up listening to radio. Transistor hand held radios were our portable electric device. Underground FM radio stations played cool music that our parents didn't know about. Car radios were another way we tuned in as we gained control of the wheel. And we owned records, and for a while, eight track tapes. We knew the music from the whole album. Sometimes there were gems on a record besides the one or two cuts that were the big hits.

We still drive, and we still listen to the radio. We still like rock from the greatest era of music ever. But the radio stations that play that music play the same 300 songs endlessly, ignoring the deep cuts and the merits of the bands who made them. Play us the rest of the album, and the less popular bands too! For the benefit of all!

...more to come. Add yours!

I envision a gathering place online where all of this information can be shared, Like a Craigslist for Twifties!

Lauren Traub Teton is a conceptual visionary and has created: Twifties and VibeMatch, The Teton NameScale, and SnowboardSecrets.TV, and more.

Thursday, November 10, 2016

Teton Gravity Research Ski and Snowboard Film, Tight Loose - Tours through January 2017

Teton Gravity Research  21st Anniversary Ski and Snowboard Film, Tight Loose - Tours Towns, Cities, and Snow Resorts of THE WORLD

Tight Loose premieres in NYC November 10 at the Playstation Theatre

The movie tour for TGR's latest film "Tight Loose" started in September, and continues through January 2017, spreading mad stoke for extreme snow sports across North America and into Norway, Switzerland, Austria, Sweden, and Scotland to name a few other places.

Last year's TGR party for "Paradise Waits" in NYC
See what the NYC Premiere was really like!

Autumn film tours started with Warren Miller's annual ski flick tour, and Teton Gravity Research ups the ante, appealing to a younger more extreme brand of snow sports aficionados. Athletes in the film often appear at the big film premieres, and sponsor companies raffle prizes and toss swag while whipping the audience into a delirious frenzy of pre-season excitement for snow! Lift ticket special offers usually come with each ticket. This snowboard entrepreneur was the impresario for a couple of showings of TGR's "Anomaly" in CT back in 2006!

During 21 years of traveling the globe and pushing the boundaries of what is possible, TGR has experienced the full spectrum of adventure. The process has been a constant evolution of refining a lifestyle—keeping things buttoned up on the front end in order to seize the moment when things get to the edge of control.

 Tight Loose is a project that celebrates the media house’s twenty-first year in business. 21 years of TGR athletes  reunite for a throw-down on a massive group shred of the Palisades at Squaw Valley
The movie athletes autograph posters last year.

 Tight Loose is a project that celebrates the media house’s twenty-first year in business. 21 years of TGR athletes  reunite for a throw-down on a massive group shred of the Palisades at Squaw Valley.

 "From India to Alaska, discover unridden spine walls, massive airs and full-throttle riding in some of the wildest and most spectacular places on earth.  Tight Loose is living to the fullest."
“Tight Loose marks the beginning of a production year involving some of the most significant undertakings in our history,” says TGR’s CEO, Todd Jones. “This movie is not just a huge celebration for us, but is shaping up the beginning of a year for the record books. Twenty was big, but you always remember your twenty-first birthday.”
Following the September 17 world premiere in Jackson will be a worldwide live-event tour throughout the winter of 2016/2017.

Watch the trailer here:

Tickets and additional event info:

Athletes: Sage Cattabriga-Alosa, Ian McIntosh, Tim Durtschi, Angel Collinson, Jeremy Jones, Dane Tudor, Dash Longe, Dylan Hood, Griffin Post, Johnny Collinson, Mark Carter, Nick McNutt, Sam Smoothy, Sammy Luebke, Lucas Debari, Hadley Hammer.

Locations: Jackson Hole, Wyoming / Golden, BC / Whitewater Ski Resort, BC / Gulmarg, India / Island Lake Lodge, BC / North Cascade Heli, WA /  Tordrillos Range, Alaska / Neacola Range, AK / Squaw Valley, California

About Teton Gravity Research
TGR is the leading brand in adventure, action-sports, and youth-culture media. TGR’s world-class storytelling has captivated audiences for 21 years. With a global, multi-channel footprint, a thriving millennial audience, award-winning multimedia film projects, a rapidly growing experiential platform, and unprecedented viral content, Teton Gravity Research is one of the fastest growing media brands on the planet. TGR is a proud member of Protect Our Winters, 1% For The Planet, BICEP, Surfrider Foundation and IMBA. For more information on TGR, visit

Article by Lauren Traub Teton and TGR

Tuesday, November 8, 2016

How to Go to Sleep

How to Go to Sleep
This is a letter I just sent to a friend who was waking up in the middle of the night. These are the tried and true methods I have used successfully to fall asleep, stay asleep, get back to sleep, or best of all, sleep through the night.

Sleeping through the night and training your body to do it used to be called "sleep hygiene." The "health of sleep." I believe in it! Using digital LED devices in the middle of the night is counterproductive to your melatonin production. The blue light mimics dawn and tells you to wake up!
Train like an athlete to sleep through the night. Your body and brain need it! Meditation and relaxation videos, warm bath with lavender or epsom salts, taking melatonin, taking glycine, and rubbing on topcial over-the-counter progesterone cream (for women) are all tools I've used successfully for my sleep hygiene.

Alcohol in the evening makes a lot of people wake up around 2 am. If you absolutely must get up, try reading a peaceful book by incandescent light until you get sleepy. TV to fall asleep is not a good habit.

 I can supply details on any of these, and I hope you will find what works and not use your computer or phone in the middle of the night! It is as bad as getting up and eating ice cream!
Sweet dreams my sweet!
Oh yes, warm milk or almond milk, etc. is great too! Sometimes an aspirin helps.My mother used to give me one when I couldn't sleep the first night before school started. 
And my best overall falling asleep routine that works over 90% of the time, when I can make myself focus on it is: progressive relaxation. Learn it and it will be your best friend. "Relax my feet, relax my toes", etc. Breath slowly and deeply while you do it. There is so much to focus on, and it is so mundane and relaxing, that it works. And once your body knows the routine, it works sooner and sooner each time! I learned it in yoga in the 70s, and it changed my life! It is great for kids too.

Wednesday, October 5, 2016

Turning 60: Empowerment and Disappointment

Lauren Traub Teton, photo by Lisl Steiner

60 is a Time of Empowerment

I am turning 60. It is a milestone. Turning 50 was not a big deal. It was more a time of confusion. My friends and I still felt and looked young. Changes were ahead. Life still seemed limitless.
Turning 60 is a time of empowerment for me. Life ahead has an expiration date. Friends are getting body parts replaced and taking lots of pills. It’s now or never for me to forge ahead and bring my ideas and visions to reality. This is the burst of vigor before the deep winter sets in. This is the last blast.

I was silenced in fourth grade by a favorite teacher after I very uncharacteristically and impulsively spoke out of turn about my enthusiasm for reading. It kept me from speaking up all of my life until now. I am healing and it is my time and age to speak.


It’s time to admit that I am disappointed with the way our society treats us. Don’t get me wrong, I have a great life. It’s just that I had hoped that my age group would be catered to, and our business and buying dollars would be valued and sought. Instead my age group is ignored, and often blamed for the woes of the world. We should be catered to and served in the marketplace! (video).

I created the concept and name “Twifties, the fun people around age 50 and up, years ago, in my 50s. If we could describe the “lively ones” determined to enjoy life, products could be designed to suit us.

I Did Not Go to Woodstock

The words “Baby Boomer” do not represent me. The age range is too vast and encompasses several disparate “age cohorts” as they say. The people most like me are what I call T-6, the 6 biggest birth years of the Baby Boom, from 1956 to 1961. I believe we as a group have needs that are not being met by the product-pumping machine that is our society. They want us to buy, but they offer us nothing designed especially for us.

I don’t see people my age or with my lifestyle represented in magazines or TV Shows. I have never seen a sit-com centered around people my age at the time. The products and services I want to buy do not exist, and so easily could. There is not even market research done specifically on my birth year and the surrounding ones. No one asks us or cares what products we want. How about using market research to steer product and service creation for T-6?

Convenience was a Cherished Value Growing Up

Politeness, etiquette, caring, customer service, simplicity, convenience and true relaxation are in short supply.  “No problem” is not the same as “you’re welcome.” Our lives revolve around a complicated expensive slippery breakable stealable hand-held computer communication device that takes hours of our time each day. Do we like it? Do we have a choice? Does anyone care?

I was raised and taught peaceful social protest at a young age.  My age peers may have been too young to learn to protest and now sit in quiet discontent, or perhaps don’t even notice their discontent as they are drugged by the tempting lure of personal electronics and unwholesome food. Mass shootings occur regularly and people hardly mention it. It is overwhelming, confounding, and we feel helpless and sad, so why talk about it?

Greed is Good??

Cosmetics and personal products and even our beds contain toxic ingredients and no one speaks. The products we are offered can make us sick. The pharmaceutical and health care industries boom. Simple solutions for health are not discussed in mainstream news. We were shocked in 1987 when Gordon Gekko declared “Greed is good.” Now greed has indeed become acceptable. Or are we just too distracted to notice and protest?

Let’s Share What Works

Loneliness is an epidemic. Much of the T-6 group is desperate for affiliation, that is activity companions. When we were young we hung out in groups. We want friends to do things with. It’s easier to meet people who like salsa dancing at the dance than to try to drag your friends. We have the means to make meeting people with similar interests easy. The Twifties Chill Spot is a booth or area at an event where Twifties who may have come alone can socialize comfortably with others. Let’s make it happen! 

We have a vast wealth of knowledge that we have accumulated and it can easily be shared now that we have the internet and time. At this time in our life let’s use our power to share what works. Let’s open small businesses that offer products and services to serve and delight our age peers and to the benefit of all. Let’s let our voices be heard to bring back the simple joys in life that we grew up with.

Lauren Traub Teton is a conceptual visionary and has created: Twifties and VibeMatch, The Twifties Chill Spot, The Teton NameScale, SnowboardSecrets and more. Lauren Traub Teton represents and is the self-appointed spokesperson for the birth year 1956. She has a long list of wishing well products and services that would make her and your life better and probably be successful. She chooses to use a flip phone as her main phone for its elegant convenience and reliability, and a smart phone as little as possible.

Her vision is to gather the T-6 cohort together in real life and online, and to ask them what could be done to make their lives better, then share the data with those who are interested and capable of making it happen.

Saturday, October 3, 2015

VibeMatch Machine is Here!

VibeMatch! Shutesbury

The VibeMatch Machine is Here!
More mixing = more fun for all!
It's been years in the making, and now it is here, and what a fun path it has been, first creating the idea of VibeMatch. Then through true VibeMatch, meeting Jake (on a dance floor!) who took my idea and turned it into this very fun machine which was created for party entertainment at parties and mixers to break the ice and help people meet! 

We have had the VibeMatch Machine at several parties, you can see pictures and videos from those parties on our Facebook page VibeMatch at Twifties.. 
We combined 2 of our favorite inventions in the name of that Facebook page. Twifties are the fun people around age 50 and up. 
But VibeMatch is for all ages!

How does it work?
The VibeMatch Machine reads energy through the user's hand. Using proprietary algorithms, it calibrates the results and correlates the vibration frequencies to a color. After the resulting color flashes on the machine, the user is given a sticker, to wear with their color, and their 2 secondary color matches. Now they have a reason to mingle and mix and talk to anyone at the party! More mixing = more fun for all!

And you can have the VibeMatch Machine at YOUR party!
It is great at: corporate parties, bar and bat mitzvah parties, sweet 16s, business mixers, dating parties, holiday parties, corporate retreats,
We work with party planners, caterers, event planners, corporate events departments, and anyone else you can think of!

Remember, there is ONLY ONE VibeMatch Machine!
Have it at your party or event and it will be remembered and talked about for years!!
We are based in Westchester County, NY.
Contact Lauren!  NY 914 764-0115