Twifties Media Appearances and SnowboardSecrets.TV Media Appearances List
Scroll down for print and word media appearances.
Lauren Traub Teton, founder of Twifties, the FUN people in their late 40s and up, is on a media crusade to share her word "Twifties," derived from "fifty is the new twenty. "Twenty, fifty, TWIFTY!"
(more about Twifties, scroll down to the bottom)
The trademarked word "Twifties" has appeared in "More" Magazine, is defined in the Urban Dictionary and Wordnik online, and produces over 50 pages of results on Google for "Twifties."
Ms. Teton is experienced and successful as a talk show guest, having appeared on over 20 radio shows as a snowboard journalist during the Winter Olympics in February 2010, to explain the snowboard events to the general public
Ms. Teton is appearing in the media on radio, tv, print, and internet to spread the Twifties word.
Twifties Winter Games 2011 were held at Wachusett Mountain in MA and Twifties Winter Games 2010 at Ski Sundown, CT for ski and snowboard racers age 50 and up, producing over 15 pages of results on Google. More to come!
Contact her to be on your show at Lauren@Twifties.com
Here is a list of her appearances and articles to date.
Radio Appearances of Lauren Traub Teton for Twifties.TV and SnowboardSecrets.TV
Scroll down for print and word media appearances.
1/28/2014
Lauren Traub Teton appeared on
WRVC, Huntington, WV
Hosted by Jean Dean
Discussed slopesty;e snowboarding in upcoming Olympics, and snowboarding for regular people too. On Tristate Viewpoint with Jean Dean and Bobby Nelson. Listen to the clip here, it's the first one of this show.
http://www.supertalk941.com/podcasts/tristate-viewpoint 1/28
6/28/11
Lauren Traub Teton appeared on
The Brass Ring Radio Show and Podcast
on WBNW AM 1120 and WESO AM 970
hosted by Gina Ghioldi. They discussed Twifties, the fun people around age 50 and up, and how a passion project can be somewhere between a job and a hobby, and provide valuable benefits besides money.
Listen to the podcast here.
2/24/10
Lauren Traub Teton appeared on
WLW, Cincinnati, OH
#1 station, 50,000 watts
Eddie and Tracy Show
Afternoon Show
Discussed popular Olympians JR Celski, speed skater, and Sarka Pancochova, snowboarder.
See their interviews with Lauren, also Julia Mancuso and Julie Chu and more on SnowboardSecrets.TV .
2/18/10
Lauren Traub Teton appeared on
WFTL. Miami, Fort Lauderdale Area, 50,000 watts
Russ Morley Show at 9am Discussed snowboarding, Snowboard Cross and Halfpipe in the Olympics.
2/17/10
Lauren Traub Teton appeared on
WFAS 1230
The Clubhouse, Westchester County, NYHosted by Brian Crowell & Mark Jeffers
Discussed snowboarding, Snowboard Cross and Halfpipe in the Olympics.
2/17/10
Lauren Traub Teton appeared on
CRN Radio, Hollywood, CA
Chuck Wilder host
Nationally broadcast on Time Warner Cable
Reaches over 24 million households
Discussed snowboarding, Snowboard Cross and Halfpipe in the Olympics.
2/17/10
Lauren Traub Teton appeared on
WBBB-FM, Raleigh, NC
Top Station, 100,000 watts
Demetri and Salt
Listen to a recording of Lauren on the show here.
Discussed snowboarding and Snowboard Cross in the Olympics. Shaun White interview in Playboy, tidbits posted at SnowboardSecretsBlog.
2/17/10
Lauren Traub Teton appeared on
WLW, Cincinnati, OH
#1 station, 50,000 watts
Eddie and Tracy Show
Afternoon Show
Discussed snowboarding and Snowboard Cross in the Olympics. Shaun White interview in Playboy, tidbits posted at SnowboardSecretsBlog.
2/16/10
Lauren Traub Teton appeared on
WICC 600 AM , Bridgeport, CT
The Talk of the Town with Jim Buchanan
Discussed snowboarding and Snowboard Cross in the Olympics.
More on SnowboardSecrets.TV .
2/12/10
Lauren Traub Teton appeared on
KDKA, Pittsburgh, PA#1 News Talk Station, 50,000 watts
Hosted by Mike Romigh.
Discussed snowboarding in upcoming Olympics.
2/12/10
Lauren Traub Teton appeared on
KFBK, Sacramento, CA#1 News Station, 50,000 watts
Kitty and RE Show
Listen to a recording of Lauren on the show here.
Discussed snowboarding in upcoming Olympics.
More on SnowboardSecrets.TV .
2/12/10
Lauren Traub Teton appeared on
WKBN, Youngstown, OH#1 station, 50,000 watts
Hosted by Mike Romigh
Morning Show Discussed snowboarding in upcoming Olympics.
2/11/10
Lauren Traub Teton appeared on
WLW, Cincinnati, OH
#1 station, 50,000 watts
Eddie and Tracy Show
Afternoon ShowListen to a recording of Lauren on the show here.
Discussed snowboarding in upcoming Olympics including Ohian Louis Vito who is on the
Halfpipe Team.
More on SnowboardSecrets.TV .
2/8/10
Lauren Traub Teton appeared on
WLW, Cincinnati, OH
#1 station, 50,000 watts
Hosted by Jim Scott
Listen to a recording of Lauren on the show here. Discussed snowboarding in upcoming Olympics and for regular people too.
More on SnowboardSecrets.TV.
2/3/10
Lauren Traub Teton appeared on
WRVC, Huntington, WV
Hosted by Jean Dean
Discussed snowboarding in upcoming Olympics and for regular people too.
More on SnowboardSecrets.TV .
1/20/10
Lauren Traub Teton appeared on
WFAS 1230
The Clubhouse, Westchester County, NYHosted by Brian Crowell & Mark Jeffers
Discussed snowboarding in the Olympics and at your local mountain.
12/16/09
Lauren Traub Teton appeared on WRVC, Huntington, WV Hosted by Jean Dean Discussed Twifties and Inaugural Sailing of Oasis of the Seas
12/11/09
Lauren Traub Teton appeared on
WCUB, Green Bay, WI
The Breakfast Club Hosted by Debbie,Lee and Kathy
Discussed Twifties and Oasis of the Seas Nightlife.See our very popular video of Oasis of the Seas Nightlife at Twifties.TV)
12/4/09
Lauren Traub Teton appeared on
The Frankie Boyer Show - SyndicatedLifestyle radio show out of Boston.Discussed Twifties and Inaugural Sailing of Oasis of the Seas.
Hear the 15 minute interview here!
(See our newest videos of our cruise on RCL's Oasis of the Seas at Twifties.TV)
12/2/09
Lauren Traub Teton appeared on
WFTL. Miami, Fort Lauderdale Area, 50,000 watts
Russ Morley Show at 9am
Discussed Twifties and Inaugural Sailing of Oasis of the Seas
(Find out what the new cruise ship is like.See videos of our cruise on RCL's Oasis of the Seas at Twifties.TV)
8/20/09
(and other dates) Lauren Traub Teton appeared on
WGRT (and 189 other syndicated stations, Citadel Radio Network)
"It's a New Day" Morning Show with Lori and Rich
8/11/09Lauren Traub Teton appeared on
WATR 1320 AM, Waterbury, CT
Doug McKee Show
8/5/09
Lauren Traub Teton appeared on
WICC 600 AM , Bridgeport, CT
The Talk of the Town with Jim Buchanan
Print and Word Media Appearances
March 14, 2012
Poughkeepsie Journal.com
Skiing: No age limit for snow riding
by Julia Carlson Rosenblatt
"Lauren Traub Teton of Framingham, Mass., an avid snowboard rider, is one of those [Twifties]. Although admitting to being in her mid-50s, she is not ready for senior-citizen status. To that end, she founded a group called the “Twifties,” a play on the phrase “Fifty is the new twenty.”
April 2011
Prime and PrimeontheWeb.com
2011 Twifties Winter Games
photo coverage at Wachusett Mountain racing event
Photos by George Skovera
March 18, 2011
Rivertowns Enterprise/Record Review
Westchester County, NY
Women in Business for Today's Women Section
"In a Tough Market, these women mean business."
by Claribel Ortega
February 16, 2011
Steppin' Out
New Jersey and the World
SnoNation by Alan Tecchio
"Twifties inventor and snowsports journalist
Lauren Traub Teton..."
July/August 2010
Bedford Magazine
"Going to Extremes" by Andrea Raisfeld page 52
article about older Extreme Athletes
July 2009
Healthcare Newspaper
Westchester County, NY
"Youthful Pentagenarians find it Nifty to be a Twifty"
by Rich Monetti
more to come...
---------------------------------
About Twifties
* 50 is the new 20!
* The biggest group of "Baby Boomers" were 12 years old or younger when Woodstock happened.
* Twifties parents' NEVER uttered the now-common phrase "My kids would kill me if I ...(fill in the blank.)
Ms. Teton says "we used to have fun when we were young, and people should strive to have more fun than they might be having now. Especially now! Fun should happen every week, or more often! It is one of the stepping stones on the path to a fulfilling life. Maslow's Hierarchy of Needs lists 'self actualization' at the tippy top of the pyramid, and that's where fun would be found and why it is so important!" says Ms. Teton.
"I am striving to create the most fun job in the world for myself" says Ms. Teton. "I think I've figured out that part of it is covering lively music and sporting events as a journalist, and making hosted videos of them that make you feel like you're there. And watch carefully, my vids are like watching The Simpsons, with little visual surprises scattered here and there like nickels on the grounds. You can see them on Youtube at TwiftiesTV and SnowboardSecretsTV.
And enjoy our entertaining videos on our new site, direct, at Twifties.TV
How can I take part in Twifties?
You've seen the FUN people wearing their Twifties stickers in our videos. Get your Twifties Stickers to wear, share, trade, and collect, and tell the world YOU are a Twifty. Limited editions.
Get 'em at Twifties.TV
Join our Page on Facebook for Twifties.TV so we can find you and let you know what's happening!
And sign up for our mailing list on Twifties.TV
To have your product or concept considered for appearance in these entertaining videos, contact
RealPeopleMarketing.com.
Showing posts with label Zoomers. Show all posts
Showing posts with label Zoomers. Show all posts
Wednesday, March 30, 2011
Wednesday, August 11, 2010
“Baby Boomers Plus Fun Equals “Twifties”
“Baby Boomers Plus Fun Equals “Twifties”
Fifty is the New Twenty
New word “Twifties” gaining ground in English Language. Old is the new Young or
Is it really true that nobody older than 32 uses Paypal?
The new word “Twifties” meaning “fun people around age 50 and up” is gaining traction in the English language and on the internet. So says wordsmith and inventor Lauren Traub Teton, who created the word Twifties in 2008. “One reason we need this word is because I looked at the different photos representing customers and vendors on Paypal.com today, and didn’t see anyone over age 32! Is it really true that nobody older uses Paypal? Of course not. Baby Boomers and the lively Twifties subset of Boomers are just invisible to marketers! We have money to spend and time to do things, and we love to have fun. Yet the only people I see in ads who are my age are selling hair color and wrinkle creams and drugs for erectile dysfunction. Without a name, this group has no clout.”
The word Twifties was defined in MORE Magazine (hard copy) in May 2010, and accepted into online resources UrbanDictionary.com and Wordnik.com in August 2010. Twifties are the fun people around age 50 and up. The derivation of the word is "Fifty is the new Twenty. Twenty, Fifty, ...Twifty." Teton felt the need to create this word because the Twifty demographic is a group often wrongly ignored by marketers of fun products, who she says stick to the old model of capturing the 18 to 34 year old age group. Of the 74 million Baby Boomers, possibly one third to one half of them are Twifties" estimates Teton. By having a name for the group, we are defining it and giving Twifties a way to gather and find others who are living vibrantly and who share similar interests, whatever they may be” says Teton.
'Baby Boomers' was a great moniker, and it stuck, and described an age group in just two words, for the last 40 years. But it's tired now, and doesn't target the exact group I'm thinking of" says Teton. We should share our joy and knowledge in reaching this age and in fine-tuning the art of being healthy and having fun in our lives."
Being around 50 and up these days is far different than it was even 20 years ago. Teton explains that "the biggest birth years of the Baby Boom spawned people who are now 48 to 52 years old, and they are not sitting in rocking chairs on porches. Instead they are the bulls-eye of the target of consumers, controlling huge amounts of discretionary spending, and taking the time to enjoy recreation and fun, despite all the bad economic news. We should be recognized as an extremely valuable target market, have products designed that cater specifically to us, be marketed to in a respectful way, and see people like us in the ads for these products" says Teton.
Another example she gives is in the snow sports world. According to SIA, in 2007 there were 1.8 million skiers and almost 200,000 snowboarders over age 44. Snow sports gear is an extremely competitive market, and targeting this age group could be a goldmine and really set a company apart. “Yet Skiingmag.com doesn’t even allow subscribers to enter a birth year earlier than 1964” when registering on their website, chuckles Teton.
However it’s not just about spending money. Twifties are at a point in life where they know how to follow their passions and enjoy life without necessarily spending a lot of money. The Twifties Lifestyle is an attitude of living the good life, having friends and activity companions to do things with, and being self-actualized about good health, mentally, physically, and spiritually. Twifties is about a positive and rewarding lifestyle through attitude, and at all income levels and as such will be representing a portfolio of products that represent the Twifties lifestyle. The Twifties want to look good, and feel good, by taking care of themselves, and they want to share what works for themselves and find out what is working for others says Teton.
Twifties movement is a "grassroots movement of the people" and Teton plans parties, events, and travel for Twifties who she describes as independent thinkers, discriminating consumers, and adventurers. These people want to meet in real life, and enjoy finding activity companions with similar interests. It’ social networking OFFline in the real world, springboarding off the internet. Lauren Traub Teton is in discussion with several major social networking websites about building a gathering place for this group online where members can share what works and find people like themselves for healthy and fun pursuits.
Twifties.TV is her first Twifties website, and TwiftiesCalendar.com will rolling out by October 2010. She suggests that people sign up for the Twifties List, on Twifties.TV so they can be notified of the TwiftiesCalendar.com kick-off party, when the fun begins! Twifties has a page on Facebook at http://www.facebook.com/pages/TwiftiesTV/191972385688?ref=search
For more info or interviews, contact:
Lauren Traub Teton
914 764-0115 in NY
About Lauren Traub Teton
Ms. Teton is an inventor, internet entrpreneur, and professional product namer during her workday. She has created the Teton NameScale, and the TVCOL.TV interface, which is TV Channel Online. She is an avid snowboarder and snowboard journalist, and is the creator of : Twifties, SnowboardSecrets, Name One,TalkingNames.com, Flexmeters.com, SnowboardEventsCalendar.com, SnowboardRegistry.com, SnowboardProfiles.com, realpeoplemarketing.com, OneTakeVideo.TV, and more. She has posted over 200 short videos on YouTube and has over 200,000 views. She says that telephones are the new TV and 3 minutes is the new 30 minute show.
Fifty is the New Twenty
New word “Twifties” gaining ground in English Language. Old is the new Young or
Is it really true that nobody older than 32 uses Paypal?
The new word “Twifties” meaning “fun people around age 50 and up” is gaining traction in the English language and on the internet. So says wordsmith and inventor Lauren Traub Teton, who created the word Twifties in 2008. “One reason we need this word is because I looked at the different photos representing customers and vendors on Paypal.com today, and didn’t see anyone over age 32! Is it really true that nobody older uses Paypal? Of course not. Baby Boomers and the lively Twifties subset of Boomers are just invisible to marketers! We have money to spend and time to do things, and we love to have fun. Yet the only people I see in ads who are my age are selling hair color and wrinkle creams and drugs for erectile dysfunction. Without a name, this group has no clout.”
The word Twifties was defined in MORE Magazine (hard copy) in May 2010, and accepted into online resources UrbanDictionary.com and Wordnik.com in August 2010. Twifties are the fun people around age 50 and up. The derivation of the word is "Fifty is the new Twenty. Twenty, Fifty, ...Twifty." Teton felt the need to create this word because the Twifty demographic is a group often wrongly ignored by marketers of fun products, who she says stick to the old model of capturing the 18 to 34 year old age group. Of the 74 million Baby Boomers, possibly one third to one half of them are Twifties" estimates Teton. By having a name for the group, we are defining it and giving Twifties a way to gather and find others who are living vibrantly and who share similar interests, whatever they may be” says Teton.
'Baby Boomers' was a great moniker, and it stuck, and described an age group in just two words, for the last 40 years. But it's tired now, and doesn't target the exact group I'm thinking of" says Teton. We should share our joy and knowledge in reaching this age and in fine-tuning the art of being healthy and having fun in our lives."
Being around 50 and up these days is far different than it was even 20 years ago. Teton explains that "the biggest birth years of the Baby Boom spawned people who are now 48 to 52 years old, and they are not sitting in rocking chairs on porches. Instead they are the bulls-eye of the target of consumers, controlling huge amounts of discretionary spending, and taking the time to enjoy recreation and fun, despite all the bad economic news. We should be recognized as an extremely valuable target market, have products designed that cater specifically to us, be marketed to in a respectful way, and see people like us in the ads for these products" says Teton.
Another example she gives is in the snow sports world. According to SIA, in 2007 there were 1.8 million skiers and almost 200,000 snowboarders over age 44. Snow sports gear is an extremely competitive market, and targeting this age group could be a goldmine and really set a company apart. “Yet Skiingmag.com doesn’t even allow subscribers to enter a birth year earlier than 1964” when registering on their website, chuckles Teton.
However it’s not just about spending money. Twifties are at a point in life where they know how to follow their passions and enjoy life without necessarily spending a lot of money. The Twifties Lifestyle is an attitude of living the good life, having friends and activity companions to do things with, and being self-actualized about good health, mentally, physically, and spiritually. Twifties is about a positive and rewarding lifestyle through attitude, and at all income levels and as such will be representing a portfolio of products that represent the Twifties lifestyle. The Twifties want to look good, and feel good, by taking care of themselves, and they want to share what works for themselves and find out what is working for others says Teton.
Twifties movement is a "grassroots movement of the people" and Teton plans parties, events, and travel for Twifties who she describes as independent thinkers, discriminating consumers, and adventurers. These people want to meet in real life, and enjoy finding activity companions with similar interests. It’ social networking OFFline in the real world, springboarding off the internet. Lauren Traub Teton is in discussion with several major social networking websites about building a gathering place for this group online where members can share what works and find people like themselves for healthy and fun pursuits.
Twifties.TV is her first Twifties website, and TwiftiesCalendar.com will rolling out by October 2010. She suggests that people sign up for the Twifties List, on Twifties.TV so they can be notified of the TwiftiesCalendar.com kick-off party, when the fun begins! Twifties has a page on Facebook at http://www.facebook.com/pages/TwiftiesTV/191972385688?ref=search
For more info or interviews, contact:
Lauren Traub Teton
914 764-0115 in NY
About Lauren Traub Teton
Ms. Teton is an inventor, internet entrpreneur, and professional product namer during her workday. She has created the Teton NameScale, and the TVCOL.TV interface, which is TV Channel Online. She is an avid snowboarder and snowboard journalist, and is the creator of : Twifties, SnowboardSecrets, Name One,TalkingNames.com, Flexmeters.com, SnowboardEventsCalendar.com, SnowboardRegistry.com, SnowboardProfiles.com, realpeoplemarketing.com, OneTakeVideo.TV, and more. She has posted over 200 short videos on YouTube and has over 200,000 views. She says that telephones are the new TV and 3 minutes is the new 30 minute show.
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