Monday, July 28, 2008

We Twifties Spend Money!

We Twifties Spend Money!
Twifties are overlooked in the marketplace.

More about the Wednesdays Off Club
by Lauren Traub Teton

Last night I was at a party with the expanded version of the Wednesdays Off Club and I can't tell you how impressed I was with these active Twifties. They ski or snowboard every Wednesday in the snow season. They also surf, bike, swim, dance, slalom water ski, heli ski, do yoga, and Zumba classes, a little skateboarding, wakeboarding, and certainly a few other things. They travel with a vengeance! They dine and they shop too. And they obviously take good care of themselves so they can enjoy life with a passion.

These people at the party were mostly over 50, and several over 60. Vibrant, fit, relaxed, cheerful, good looking fun happy people!!
Even I didn't know groups of people like this exist. is about getting the message out to the general population and the marketing machine that we exist!

Most products are seemingly marketed to males 18 to 34 years old. This is proving to be a dated, worn, false marketing paradigm.
Twifties are not represented in ads. Fun products are not marketed to us.
We have money, time, and desire for recreation and fun.

Are you a Twifty?

Twifties are people in their 40's, 50's, and 60's (and beyond) who are full of fun and living life with a passion.

If you're Twifty, then go to where you can:
* post your profile and share what works for you.
* Read or write some Twifty Tips, offer them for free or fee on the site.
* Find an activity companion who enjoys the same activities as you, nearby.
* Take a meditation break on the site (coming soon - contact me if you want to work on this with us!)(
* Open a store on selling your Twifty product.

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