Hi, I’m Lauren, the
founder of Twifties, the fun people over 50.
"Fifty is the new 20,
twenty, fifty, TWIFTY!!"
Products are Not
being Made for Fun People Over 50
I created Twifties because products are not
being made for us fun people over age 50, products that would make our lives
easier and better. I speak as a child of the 1950s, born in one of the 6
biggest birth years ever recorded in American history. 1956 to 1961 had over
4.2 million births, We are the first generation that grew up with
advertising, and as serious consumers, and now very little is marketed specifically
to us. Twifties is a brand, without a product. Twifties is a market that is not
being served. What products do we need and want? I see lots of studies speculating,
but I don’t know of any survey of our age group that has specifically asked
that question.
There is Big Money
There
is big money out there for the companies that unlock this market! For example,
I extrapolate from sales figures from SIA, (SnowSports Industries America) that
there are 280,000 or so snowboarders over the age of 50. Yet not a single
company of the hundreds that make snowboard gear has thought to distinguish
themselves by marketing to this niche. And so it goes in all fields.
What Products Would Make our Lives Easier?
What
products would make our lives easier, and are not readily available? We
grew up over half our lives without hand held technology, the last generation
to do so. Our ways of thinking and learning and doing are not respected by the
products we are offered. New is not always better. I need a technology
wizard, always available to call or go on my computer remotely when I have a
problem. Someone who is trustworthy and reasonably priced. And a way to
easily manage the pictures on my computer and phone. An MS Word program that
has the 10 functions we use most at hand, instead of having dozens of obscure
functions obscuring the 10 useful ones?
Twifties
need near vision eyesight, to read close up. Clothing to flatter our changing
bodies. Clothing to travel with that has pockets, looks good, and doesn't need
ironing. And when we find that clothing that looks good and works for us, we
should be able to order it repeatedly online, because the sizes are consistent
and the product is constantly available, with minor styling and color updates.
Buying clothing and shoes online is one aspect of technology that I would
embrace, except once I find a product I like, it will surely soon become
unavailable.
What Else Would I Embrace?
What
else would I embrace? TV shows starring characters we can identify with would
be a nice change. We grew up with TV, and now we are invisible on TV.
Hairstyles to flatter what we have left. ANY styles in fact. There are no
styles or style leaders for our age group. From watching Star Trek as a child,
I hoped the future would hold an easy to wear outfit that would make me look
great!
How
about phones that have the basics that we need front and center, reasonably
priced, and don't need charging every day. And a way to carry our phones and
money safely and compactly for sports and general freedom of movement.
I Don't Want to Sound Cranky
I
don't want to sound cranky, but from watching the Jetsons as a kid I thought my
life would be easier now, and products to make it so are not evident. My Keurig
coffee maker is the only thing I have close to the Jetsons’ kitchen equipment.
Why is it that a restaurant countertop dishwasher can wash dishes in 5 minutes,
and I have a huge box in my kitchen that needs to be filled with used dishes
and takes 90 minutes of my hot water and electricity to do the same job?
More
things I wish for: someone to help me cull "stuff" in my house from
30 years of living here, and also stuff from cleaning out my parents' house. I
used to be embarrassed by the amount of "stuff" but now I see that it
is a common problem. We all have more stuff, and more is always trying to get
into the house. My closet was designed for a person with a 1976 amount of
stuff. My electrical outlets are placed for that time's needs too. Houses are
still built that way.
Twifties are the Bull’s-Eye of the Target
Twifties
are the bull’s-eye of the target of baby boomers. We are the fun active sporty
people who do things, travel, and spend money. Music festivals these days are
chock full of Twifties. We love to dance and grew up in the greatest time
for dancing in the US ever. But we have few places to dance! We are
the best looking group of older people that have ever existed in the US.
How can Twifties be better served by the commercial
world? My vision is that excellent products to fill the needs of Twifties will
be available. In my Twifties vision, these high quality ethical products at
reasonable prices are already vetted and found successful by users, and if they
fail in the future they lose their place in the Twifties Product Portfolio.
Doing research for a purchase takes time and energy, let’s share what works and
not reinvent the wheel.
Twifties World - Twifties Love to Socialize
Twifties
love to socialize live, and in Twifties World, Twifties Activity Companions can
easily be found through an app, so if you want to go to a concert and can’t
find any of your friends to go with, the app will tell you who other Twifties
going to that concert will be, or you can just meet at the Twifties Chill Spot
for conversation and easy going companionship. Twifties dances and parties never
have the music too loud, always have a secure place to park your bag and coat,
and are smokeless and vapeless, inside and out. At Twifties parties, which are
always free, the guests get gifts! Twifties Gifties! Like on the red carpet! Sponsors
share great samples of their products and are eager to get them into the hands
of the centers of influence Twifties who attend.
Twifties should be
celebrated and coddled and catered to instead of being ignored. Viva Twifties!
